This week, the U.S. Census Bureau released a new supplemental e-commerce table from the Annual Retail Trade Survey.

This table provides information on estimated annual sales for U.S. electronic shopping and mail-order houses (North American Industry Classification System [NAICS] 4541) including total and e-commerce sales by primary business activity from 2011-2015.

Highlights include:

  • Reallocation of previously published Annual Retail Trade total sales and e-commerce sales based on the primary business activity, such as a physical store included in the NAICS 4541 estimates.
    • For example, if an electronics company has a separate e-commerce division that does not primarily fulfill orders from their brick-and-mortar stores, the online sales from the e-commerce division would be tabulated as part of the electronic shopping and mail-order houses industry, and the brick-and-mortar sales would be tabulated in electronics and appliance stores (NAICS 443).
    • The new supplemental table redistributes those online sales for the electronics company into their primary NAICS 443, rather than being grouped into NAICS 4541.

For more information, contact Nadine Huntley-Hall of the Census Public Information Office: 301-763-3030 / pio@census.gov

 

 

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