Been in business for a while? If so, you’re probably over-paying for marketing lists.
There’s no question that an established business needs to spend money on marketing. Henry Ford once said that “Those who stop marketing to save money are like those who stop a clock to save time.”
But it does matter where those marketing dollars are going.
An experienced marketer targets only their ideal prospects by creating highly targeted marketing lists based on everything from number of employees, annual revenues, industry and other factors. The goal is to create a list that clones their current, best customers.
But there is an unfortunate side-effect of targeting your ideal market.
Your existing clients already match the profile. For established businesses with a number of current customers, purchasing a list is likely to include the records for customers you already have. If you have a large customer database, this could mean wasting thousands of dollars on marketing lists for records you already own. Worse, you could waste countless, embarrassing man-hours reaching out to prospects who are already clients.
NAICS Association has the solution.
By Creating a Customer Suppression File, NAICS Association assures that you are only purchasing marketing records for NEW files.
How Does it Work?
- Send in Your Customer Database.
- DUNS (Data Universal Numbering System) Numbers are Appended to Records.
- A Suppression File is Created Based on each Business’s Unique DUNS Identifier.
- A Targeted Marketing List is Created to Target Your Ideal Market, Excluding Your Existing Customers.
Bonus: You can use Your Suppression File for all Future Orders as Well!
So stretch those Marketing Dollars a little further from now on and stop buying what you already own. Call the NAICS Association to create your own Customer Suppression File with our Customer File Suppression Services.
Call us at 973-625-5626 and we will be happy to assist you.