454110 - Electronic Shopping and Mail-Order Houses

This industry comprises establishments primarily engaged in retailing all types of merchandise using nonstore means, such as catalogs, toll free telephone numbers, or electronic media, such as interactive television or the Internet. Included in this industry are establishments primarily engaged in retailing from catalog showrooms of mail-order houses.

Illustrative Examples:

Catalog (i.e., order-taking) offices of mail-order houses
Collectors' items, mail-order houses
Computer software, mail-order houses
Home shopping television orders
Internet auction sites, retail
Mail-order book clubs (not publishing)
Mail-order houses
Web retailers

Cross-References. Establishments primarily engaged in--

• Store retailing or a combination of store retailing and nonstore retailing in the same establishment--are classified in Sector 44-45, Retail Trade, based on the classification of the store portion of the activity;
• Retailing a general line of new and used merchandise on an auction basis from physical auction sites--are classified in U.S. Industry 453998, All Other Miscellaneous Store Retailers (except Tobacco Stores);
• Facilitating business-to-business electronic sales of new and used merchandise on an auction basis using the Internet--are classified in Industry 425110, Business to Business Electronic Markets;
• Providing telemarketing (e.g., telephone marketing) services for others--are classified in U.S. Industry 561422, Telemarketing Bureaus and Other Contact Centers;
• Providing Internet publishing of classified ads--are classified in Industry 519130, Internet Publishing and Broadcasting and Web Search Portals; and
• Hosting Internet retail sites without performing associated activities such as payment processing or fulfillment--are classified in Industry 518210, Data Processing, Hosting, and Related Services.