WHAT IS NAICS 454110? FULL DESCRIPTION AND STATISTICS

NAICS Code 454110

Full Code Description

What is NAICS Code 454110?

454110 - Electronic Shopping and Mail-Order Houses

This industry comprises establishments primarily engaged in retailing all types of merchandise using nonstore means, such as catalogs, toll free telephone numbers, or electronic media, such as interactive television or the Internet. Included in this industry are establishments primarily engaged in retailing from catalog showrooms of mail-order houses.

Illustrative Examples:

Catalog (i.e., order-taking) offices of mail-order houses
Collectors' items, mail-order houses
Computer software, mail-order houses
Home shopping television orders
Internet auction sites, retail
Mail-order book clubs (not publishing)
Mail-order houses
Web retailers

Cross-References. Establishments primarily engaged in--

  • Store retailing or a combination of store retailing and nonstore retailing in the same establishment--are classified in Sector 44-45, Retail Trade, based on the classification of the store portion of the activity;
  • Retailing a general line of new and used merchandise on an auction basis from physical auction sites--are classified in U.S. Industry 453998, All Other Miscellaneous Store Retailers (except Tobacco Stores);
  • Facilitating business-to-business electronic sales of new and used merchandise on an auction basis using the Internet--are classified in Industry 425110, Business to Business Electronic Markets;
  • Providing telemarketing (e.g., telephone marketing) services for others--are classified in U.S. Industry 561422, Telemarketing Bureaus and Other Contact Centers;
  • Providing Internet publishing of classified ads--are classified in Industry 519130, Internet Publishing and Broadcasting and Web Search Portals; and
  • Hosting Internet retail sites without performing associated activities such as payment processing or fulfillment--are classified in Industry 518210, Data Processing, Hosting, and Related Services.

Top Ten Companies

Top Ten Companies for Electronic Shopping and Mail-Order Houses

454110 - Electronic Shopping and Mail-Order Houses

Amazoncom Inc Seattle WA
Ebay Inc San Jose CA
Qvc Inc West Chester PA
Macyscom Inc Cincinnati OH
Bass Pro LLC Springfield MO
Liberty Interactive LLC Englewood CO
Wayfair Inc Boston MA
Hsn Inc Saint Petersburg FL
Express Scripts Inc Saint Louis MO
PC Connection Inc Merrimack NH

Bureau of Labor Statistics

Employment Statisitic in Engineering Services

May 2018 National Industry-Specific Occupational Employment and Wage Estimates

NAICS 454100 - Electronic Shopping and Mail-Order Houses


These national industry-specific occupational employment and wage estimates are calculated with data collected from employers of all sizes, in metropolitan and nonmetropolitan areas in every state and the District of Columbia, in NAICS 454100 - Electronic Shopping and Mail-Order Houses.

Additional information, including the hourly and annual 10th, 25th, 75th, and 90th percentile wages, and the percent of establishments reporting the occupation, is available in the downloadable XLS files.

NAICS 454100 - Electronic Shopping and Mail-Order Houses is part of: NAICS 454000 - Nonstore Retailers.

NAICS 454100 - Employment Data

Occupation code 00-0000
Occupation title All Occupations
Employment 397,570
Employment RSE 0.20%
Percent of total employment 100.00%
Median hourly wage $17.85
Mean hourly wage $24.58
Annual mean wage $51,120
Mean wage RSE 1.7%

About May 2018 National Industry-Specific Occupational Employment and Wage Estimates

(1) Estimates for detailed occupations do not sum to the totals because the totals include occupations not shown separately. Estimates do not include self-employed workers.

(2) Annual wages have been calculated by multiplying the hourly mean wage by a "year-round, full-time" hours figure of 2,080 hours; for those occupations where there is not an hourly wage published, the annual wage has been directly calculated from the reported survey data.

(3) The relative standard error (RSE) is a measure of the reliability of a survey statistic. The smaller the relative standard error, the more precise the estimate.

(4) Wages for some occupations that do not generally work year-round, full time, are reported either as hourly wages or annual salaries depending on how they are typically paid.

(5) This wage is equal to or greater than $100.00 per hour or $208,000 per year.

(7) The value is less than .005 percent of industry employment.

(8) Estimate not released.

Extra Info

Want to Know "What is the NAICS Code" For Online Stores and Ecommerce?"

The NAICS Codes for Online Stores, regardless of what they sell, is 454110. This code is one of the more difficult for online retailers and ecommerce sites to identify. The category name isn't entirely intuitive, which makes searching difficult.

It's important to emphasize that it is not important what you sell online. If you sell entirely online or by mail order, your NAICS code is 454110.

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