NAICS Code Description

561422 Telemarketing Bureaus and Other Contact Centers

This U.S. industry comprises establishments primarily engaged in operating call centers that initiate or receive communications for others via telephone, facsimile, email, or other communication modes for purposes such as: (1) promoting clients' products or services, (2) taking orders for clients, (3) soliciting contributions for a client, and (4) providing information or assistance regarding a client's products or services. These establishments do not own the product or provide the services they are representing on behalf of clients.

Cross-References. Establishments primarily engaged in--

• Answering telephone calls and relaying messages to clients--are classified in U.S. Industry 561421, Telephone Answering Services;
• Organizing and conducting fundraising campaigns on a contract or fee basis, that may include telephone solicitation services--are classified in U.S. Industry 561499, All Other Business Support Services; and
• Gathering, recording, tabulating, and presenting marketing and public opinion data, that may include telephone canvassing services--are classified in Industry 541910, Marketing Research and Public Opinion Polling.

2007 NAICS		2012 NAICS		2017 NAICS		Corresponding Index Entries
561422		561422		561422		Customer service call centers
561422		561422		561422		Floral wire services (i.e., telemarketing services)
561422		561422		561422		On-line customer service centers
561422		561422		561422		Order-taking for clients over the Internet
561422		561422		561422		Telemarketing bureaus
561422		561422		561422		Telemarketing services on a contract or fee basis
561422		561422		561422		Telephone call centers
561422		561422		561422		Telephone solicitation services on a contract or fee basis
561422		561422		561422		Wire services (i.e., telemarketing services), floral