NAICS Code Description

541910 - Marketing Research and Public Opinion Polling

Top Businesses by Annual Sales for 541910 – Click for Complete Profiles:

Gartner Inc	Advisory Board Company
National Tech Engrg Sltons Snd	Southwest Research Institute
Refinitiv US LLC	Highline Aftrmrket Acqstion LL
Acn Holdings Inc	Ipsos America Inc
Research Triangle Institute	Iqvia Inc

This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.

Illustrative Examples:

Broadcast media rating services
Political opinion polling services
Marketing analysis or research services
Statistical sampling services
Opinion research services


Cross-References. Establishments primarily engaged in--

• Providing research and analysis in economics, sociology, and related fields--are classified in Industry 541720, Research and Development in the Social Sciences and Humanities; and
• Providing advice and counsel on marketing strategies--are classified in U.S. Industry 541613, Marketing Consulting Services.

2007 NAICS	2012 NAICS	2017 NAICS	Index Entries for 541910
541910	541910	541910	Broadcast media rating services
541910	541910	541910	Marketing analysis services
541910	541910	541910	Marketing research services
541910	541910	541910	Opinion research services
541910	541910	541910	Political opinion polling services
541910	541910	541910	Public opinion polling services
541910	541910	541910	Public opinion research services
541910	541910	541910	Sampling services, statistical