NAICS Code Description

541910 - Marketing Research and Public Opinion Polling

*Click to View Top Businesses by Revenue for 541910 – Complete Profiles*.

This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.

Illustrative Examples:

Broadcast media rating services
Political opinion polling services
Marketing analysis or research services
Statistical sampling services
Opinion research services


Cross-References. Establishments primarily engaged in--

  • Providing research and analysis in economics, sociology, and related fields--are classified in Industry 541720, Research and Development in the Social Sciences and Humanities; and
  • Providing advice and counsel on marketing strategies--are classified in U.S. Industry 541613, Marketing Consulting Services.
2007
NAICS		2012
NAICS		2017
NAICS		Index Entries for 541910
541910541910541910Broadcast media rating services
541910541910541910Marketing analysis services
541910541910541910Marketing research services
541910541910541910Opinion research services
541910541910541910Political opinion polling services
541910541910541910Public opinion polling services
541910541910541910Public opinion research services
541910541910541910Sampling services, statistical

Top Businesses by Annual Sales for 541910 – Click for Complete Profiles:

Gartner IncStamfordCT
Tnc (us) Holdings IncNew YorkNY
Advantage Sales & Mktg LLCIrvineCA
Research Triangle InstituteDurhamNC
Advisory Board CompanyWashingtonDC
Pew Charitable TrustsPhiladelphiaPA
Unicom Global IncMission HillsCA
Westat IncRockvilleMD
Forrester Research IncCambridgeMA
ABT Associates IncCambridgeMA
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