What Even the Best E-Mail Marketers Are Forgetting

E-Mail Marketers have been around longer than all of the other internet marketers now. We’ve learned to track e-mail opens, conversions. We’ve learned about e-mail frequency- how often and when to deliver e-mails. All of this has led to tremendous results for e-mail. Yet many e-mail marketers are still missing out on one of the best proven strategies around.

i-hate-spamDespite the general public opinion of e-mail marketing, consumers are still an estimated 6 times more likely to respond to directly from e-mails than they are from social media when making a purchase. This may be why e-mail marketers are forgetting to implement proven social strategies in their e-mail marketing campaigns.

Create Email Content that is Social –Sharable

Did you know that almost two out of three adults are on at least one social network and that 71% of those are more likely to make purchases based on social proof and social referrals? Consumers trust other consumers more than they trust brands.

We know that creating really effective e-mail campaigns works, yet we never reach beyond the inbox. By creating content that is sharable, relevant, relatable – and more importantly, easy to share and mobile friendly, we can expand our audience beyond the e-mail list, to our customers’ connections and friends.

Look at your latest e-mail blasts. Is the content worth sharing? Are social sharing icons prevalent and easy to use? Are the images self-explanatory and appealing?

Don’t miss out on an expanded audience. Social can be conquered even by email purists–without much extra effort.