Understanding Data Appends

What is a Data Append?

 

A Data Append is a Process by which Outdated Customer Data is Updated and Enhanced. NAICS Association can Match your Existing Client Files Against the Largest Business Database on the Planet to Revive Outdated Listings and Add Essential Intelligence to your Files.

Customer Data Loses its Utility at a Rate of 2% – 4% Per Month

Within a Year, More than 20% of your Data May Become Worthless. This Leads to Poor Customer Retention, Wasted Marketing Efforts, and Frustrated Salespeople.

Maintain Data Integrity

Don’t Let your Sales, Marketing and Compliance Efforts be Compromised by Outdated or Incomplete Data.

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Data Appends: Frequently Asked Questions

How Does a Data Append Work? What is the Process?

The Process:

Describe Your Needs, Provide a Sample, Approve the Outputs, and Enjoy the Results. 
From Start to Finish, a Dedicated Data Append Specialist will guide you through this short and simple process, always available to answer any questions. Here is a Breakout of the overall Customer Experience you can expect: 1. Determining the ideal Data Append for Your Unique Needs With dozens of Single data elements available, and four Standard record layouts, there are countless ways to customize a data append to your needs. Far from the one-size-fits-all mentality of many of our competitors, we ensure that you pay only for the data you need. 2. Delivery of a Statement of Work and Price Quote Once your needs have been determined, a Statement of Work will be delivered to your inbox,  outlining the project in clear terms. 3. Sample File Append We provide a free sample append of up to 300 records to demonstrate the exact quality of results you can expect. 4. Sample Review & Adjustment Your Dedicated Data Append Specialist will review your sample file and make adjustments as needed to ensure your data matches with the best possible results. 5. Submit the Full File Now that the data has been adjusted for optimum results, the full file is submitted to the data append system.
6. Success! Your file is returned to you with actionable business intelligence!
Get the Best Results at the Best Price >>> Get a Data Append Quote

What Does Data Append Mean?

“Data append”  refers to a process that involves adding new data elements to an existing database. An example of a common data append would be the enhancement of a company’s customer files. Companies often collect basic information on their clients such as phone numbers, emails, or addresses. A data append takes the information they have, matches it against a larger database of business data, allowing the desired missing data fields to be added.

The NAICS Association offers a wide range of Data Append Services including Phone Appends, NAICS & SIC Code Appends, and More.

What is a Data Append?

A data append is a process that involves adding new data elements to an existing database. An example of a common data append would be the enhancement of a company’s customer files. Companies often collect basic information on their clients such as phone numbers, emails, or addresses. A data append takes the information they have, matches it against a larger database of business data, allowing the desired missing data fields to be added.

The NAICS Association offers a wide range of Data Append Services including Phone Appends, NAICS & SIC Code Appends, and More.

What is a Phone Append?

“Phone Append” Refers to a process that involves adding phone numbers to an existing database. An example of a phone append in practice would be the enhancement of a company’s customer files. Companies often collect basic information on their clients such as business names and addresses. A phone append process takes the information they have, matches it against a larger database of business data, allowing them to add the missing phone number to the database, or in many cases, update the phone numbers already on file in the event of a change.

The NAICS Association offers a wide range of Data Append Services including Phone Appends, NAICS & SIC Code Appends, and More.

What Does it Mean to Append a File?

Appending a File  refers to a process that involves adding new data elements to an existing database. An example of a common file append (or data append) would be the enhancement of a company’s customer files. Companies often collect basic information on their clients such as phone numbers, emails, or addresses. A data append takes the information they have, matches it against a larger database of business data, allowing the desired missing data fields to be added.

The NAICS Association offers a wide range of Data Append Services including Phone Appends, NAICS & SIC Code Appends, and More.

What is Data Enhancement?

“Data Enhancement”  is a process that involves adding new data elements to an existing database. An example of a common data append would be the addition of necessary data to a company’s customer files. Companies often collect basic information on their clients such as phone numbers, emails, or addresses. A data append, or data enhancement, takes the information they have, matches it against a larger database of business data, allowing the desired missing data fields to be added.

The NAICS Association offers a wide range of Data Append Services including Phone Appends, NAICS & SIC Code Appends, and More.

What Does it Mean to Clean Data?

To clean data is to run an existing database against a more accurate, complete database in order to correct for corrupt, inaccurate, or outdated data. Data cleansing, in practice, is often used by companies who collect data on their customers. Customer information such as business name, contact name, address, phone number etc. are recorded by the company, but by the end of the year, much of this data is inaccurate or out of date, whether due to businesses changing locations, changing employees, companies closing, etc. Data cleaning is a byproduct of the data append process, which allows for the addition of other vital data elements  such as NAICS Codes, Company Size Information and more.

What is an Email Append?

An email append, otherwise known as an e-append, is a process that involves adding email addresses to customer files. Utilizing commonly collected customer information such a business name, phone number or address, a data provider matches the customer file to a larger business database in order to obtain missing data elements such as email addresses.

NAICS Association offers top quality E-Mail Contacts for over 16.9 million Businesses Nationwide!  What could be more valuable to your marketing efforts then adding Valid, Opt-in E-Mail Contacts to your existing Customer and Prospect Files.

What is a Reverse Email Append?

A Reverse Email Append is a data append process that involves matching a database of email addresses against a larger business database in order to obtain vital marketing data such as Company Name, Address, Phone Number, Contacts, Company Size Information and more.

With a Reverse Email Append from NAICS Association, you can add any of four valuable Standard Record Layouts to Your Prospect File, or any of over a dozen single data elements

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Achieve BSA & Patriot Act Compliance:

“BSA/USAPA Risk Assessment guidelines require financial institutions to be able to identify “High-Risk and “Cash-Intensive business customers. Absent specific information about the types of businesses in your bank’s customer files, this can be exceedingly difficult to do. NAICS coding of account relationships offers an effective means of analyzing and risk assessing customer portfolios. With NAICS and SIC codes that are current, and valid through [2022], NAICS Association is clearly the finest provider of this important service."

Ken Proctor – Cornerstone Advisors, Inc.

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