NAICS Code Description


454110 - Electronic Shopping and Mail-Order Houses

No Companies Listed in 454110

This industry comprises establishments primarily engaged in retailing all types of merchandise using nonstore means, such as catalogs, toll free telephone numbers, or electronic media, such as interactive television or the Internet. Included in this industry are establishments primarily engaged in retailing from catalog showrooms of mail-order houses.

Illustrative Examples:

Catalog (i.e., order-taking) offices of mail-order houses
Collectors' items, mail-order houses
Computer software, mail-order houses
Home shopping television orders
Internet auction sites, retail
Mail-order book clubs (not publishing)
Mail-order houses
Web retailers


Cross-References. Establishments primarily engaged in--

  • Store retailing or a combination of store retailing and nonstore retailing in the same establishment--are classified in Sector 44-45, Retail Trade, based on the classification of the store portion of the activity;
  • Retailing a general line of new and used merchandise on an auction basis from physical auction sites--are classified in U.S. Industry 453998, All Other Miscellaneous Store Retailers (except Tobacco Stores);
  • Facilitating business-to-business electronic sales of new and used merchandise on an auction basis using the Internet--are classified in Industry 425110, Business to Business Electronic Markets;
  • Providing telemarketing (e.g., telephone marketing) services for others--are classified in U.S. Industry 561422, Telemarketing Bureaus and Other Contact Centers;
  • Providing Internet publishing of classified ads--are classified in Industry 519130, Internet Publishing and Broadcasting and Web Search Portals; and
  • Hosting Internet retail sites without performing associated activities such as payment processing or fulfillment--are classified in Industry 518210, Data Processing, Hosting, and Related Services.
2007
NAICS
2012
NAICS
2017
NAICS
Index Entries for 454110
454112454112454110Auctions, Internet retail
454111454111454110Audio and video content downloading retail sales sites
454113454113454110Book clubs, not publishing, mail-order
454111454111454110Business to Consumer retail sales Internet sites
454113454113454110Catalog (i.e., order-taking) offices of mail-order houses
454113454113454110Collectors' items, mail-order houses
454113454113454110Computer software, mail-order houses
454113454113454110Direct mailers (i.e., selling own merchandise)
454111454111454110E-tailers
454112454112454110Electronic auctions, retail
454111454111454110Institutional pharmacies, off-site, exclusively on Internet
454113454113454110Institutional pharmacies, off-site, mail-order
454112454112454110Internet auctions, retail
454111454111454110Internet retail sales sites
454113454113454110Mail-order houses
454113454113454110Order-taking offices of mail-order houses
454113454113454110Prerecorded tape, compact disc, and record mail-order houses
454113454113454110Television order, home shopping
454111454111454110Web retailers