NAICS Code Description

541810 - Advertising Agencies

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This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising).

Cross-References. Establishments primarily engaged in--

• Purchasing advertising space from media outlets and reselling it directly to advertising agencies or individual companies--are classified in Industry 541830, Media Buying Agencies;
• Conceptualizing and producing artwork or graphic designs without providing other advertising agency services--are classified in Industry 541430, Graphic Design Services;
• Creating direct mail advertising campaigns--are classified in Industry 541860, Direct Mail Advertising;
• Providing marketing consulting services--are classified in U.S. Industry 541613, Marketing Consulting Services; and
• Selling media time or space for media owners as independent representatives--are classified in Industry 541840, Media Representatives.

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