454110 Electronic Shopping and Mail-Order Houses

This industry comprises establishments primarily engaged in retailing all types of merchandise using nonstore means, such as catalogs, toll free telephone numbers, or electronic media, such as interactive television or the Internet. Included in this industry are establishments primarily engaged in retailing from catalog showrooms of mail-order houses.

Illustrative Examples:

Catalog (i.e., order-taking) offices of mail-order houses
Collectors' items, mail-order houses
Computer software, mail-order houses
Home shopping television orders
Internet auction sites, retail
Mail-order book clubs (not publishing)
Mail-order houses
Web retailers


Cross-References. Establishments primarily engaged in--
  • Store retailing or a combination of store retailing and nonstore retailing in the same establishment--are classified in Sector 44-45, Retail Trade, based on the classification of the store portion of the activity;
  • Retailing a general line of new and used merchandise on an auction basis from physical auction sites--are classified in U.S. Industry 453998, All Other Miscellaneous Store Retailers (except Tobacco Stores);
  • Facilitating business-to-business electronic sales of new and used merchandise on an auction basis using the Internet--are classified in Industry 425110, Business to Business Electronic Markets;
  • Providing telemarketing (e.g., telephone marketing) services for others--are classified in U.S. Industry 561422, Telemarketing Bureaus and Other Contact Centers;
  • Providing Internet publishing of classified ads--are classified in Industry 519130, Internet Publishing and Broadcasting and Web Search Portals; and
  • Hosting Internet retail sites without performing associated activities such as payment processing or fulfillment--are classified in Industry 518210, Data Processing, Hosting, and Related Services.
2007
NAICS
  2012
NAICS
  2017
NAICS
  Corresponding Index
Entries
454112 454112 454110  Auctions, Internet retail
454111 454111 454110  Audio and video content downloading retail sales sites
454113 454113 454110  Book clubs, not publishing, mail-order
454111 454111 454110  Business to Consumer retail sales Internet sites
454113 454113 454110  Catalog (i.e., order-taking) offices of mail-order houses
454113 454113 454110  Collectors' items, mail-order houses
454113 454113 454110  Computer software, mail-order houses
454113 454113 454110  Direct mailers (i.e., selling own merchandise)
454111 454111 454110  E-tailers
454112 454112 454110  Electronic auctions, retail
454111 454111 454110  Institutional pharmacies, off-site, exclusively on Internet
454113 454113 454110  Institutional pharmacies, off-site, mail-order
454112 454112 454110  Internet auctions, retail
454111 454111 454110  Internet retail sales sites
454113 454113 454110  Mail-order houses
454113 454113 454110  Order-taking offices of mail-order houses
454113 454113 454110  Prerecorded tape, compact disc, and record mail-order houses
454113 454113 454110  Television order, home shopping
454111 454111 454110  Web retailers