A Marketing List is a list of current or prospective customers that a business utilizes to increase sales and/or brand awareness. A Business to Business (B2B) Marketing List might include the company name, phone number, and mailing address for use in mailing campaigns or telemarketing campaigns. A more extensive marketing list will include further marketable data including company size information such as number of employees or annual sales, the lat/long of a company, it’s corporate family tree (otherwise known as corporate linkage) and any of more than dozens of available single data elements and firmographic data.
Similarly, consumer marketing lists, or B2C marketing lists, on a basic level, might contain the name, address, phone number and email address, and a more detailed marketing list would include detailed demographic data such as marital status, income level, purchase habits, etc.
NAICS Association is a leading Business Data Provider and offers Highly Targeted B2B Marketing Lists.
1
0