SIC Industry Description

Industry: 5963—Direct Selling Establishments
Establishments primarily engaged in the retail sale of merchandise by telephone; by house-to-house canvass; or from trucks or wagons or other temporary locations. Included in this industry are individuals who sell products by these methods and who are not employees of the organization which they represent, and establishments which are retail sales offices from which employees operate to sell merchandise from door-to-door.

Bakery goods, purchased: house-to-house—retailIce cream wagons—retail
Canvassers (door-to-door), headquarters for retail sale of merchandiseLunch wagons, mobile—retail
Dairy products, house-to-house—retailMagazine subscription sales, except mail-order—retail
Direct selling organizations (headquarters of door-to-doorMagazines, house-to-house selling
House delivery of purchased milk—retailMilk delivery and sale of purchased milk, without processing—retail
House-to-house selling of coffee, soda, beer, bottled water, or otherNewspapers, home delivery: except by newspaper printers or publishers
Huckters—retailParty-plan merchandising—retail
Codes TitlesTotal Marketable US Businesses
5963Direct Selling Establishments34,500
596300Direct selling establishments4,173
59630000Direct selling establishments4,173
596301Beverage services, direct sales6,936
59630100Beverage services, direct sales1,796
59630101Bottled water delivery4,969
59630102Coffee, soda, beer, etc: house-to-house sales119
59630103Milk delivery52
596302Food services, direct sales6,789
59630200Food services, direct sales3,771
59630201Bakery goods, house-to-house608
59630202Dairy products, house-to-house17
59630203Food service, coffee-cart119
59630204Food service, mobile, except coffee-cart1,485
59630205Ice cream wagon97
59630206Lunch wagon46
59630207Snacks, direct sales646
596303Encyclopedias and publications, direct sales340
59630300Encyclopedias and publications, direct sales27
59630301Book sales, house-to-house83
59630302Encyclopedias, house-to-house6
59630303Magazine subscriptions, house-to-house86
59630304Newspapers, home delivery, not by printers or publishers138
596304Home related products, direct sales2,610
59630400Home related products, direct sales2,262
59630401Appliance sales, house-to-house83
59630402Drapes and curtains, house-to-house12
59630403Furnishings, including furniture, house-to-house101
59630404Houseware sales, house-to-house78
59630405Vacuum cleaner sales, house-to-house74
596399Direct selling establishments, nec13,652
59639902Clothing sales, house-to-house2,927
59639903Cosmetic sales, house-to-house5,216
59639904Direct sales, telemarketing1,066
59639905Jewelry sales, house-to-house345
59639906Lingerie sales, house-to-house1,343
59639907Party-plan merchandising2,723