SIC Industry Description

Industry: 5963—Direct Selling Establishments
Establishments primarily engaged in the retail sale of merchandise by telephone; by house-to-house canvass; or from trucks or wagons or other temporary locations. Included in this industry are individuals who sell products by these methods and who are not employees of the organization which they represent, and establishments which are retail sales offices from which employees operate to sell merchandise from door-to-door.

Bakery goods, purchased: house-to-house—retailIce cream wagons—retail
Canvassers (door-to-door), headquarters for retail sale of merchandiseLunch wagons, mobile—retail
Dairy products, house-to-house—retailMagazine subscription sales, except mail-order—retail
Direct selling organizations (headquarters of door-to-doorMagazines, house-to-house selling
House delivery of purchased milk—retailMilk delivery and sale of purchased milk, without processing—retail
House-to-house selling of coffee, soda, beer, bottled water, or otherNewspapers, home delivery: except by newspaper printers or publishers
Huckters—retailParty-plan merchandising—retail
Codes Titles Total Marketable US Businesses
5963Direct Selling Establishments31,277
596300Direct selling establishments4,108
59630000Direct selling establishments4,108
596301Beverage services, direct sales6,711
59630100Beverage services, direct sales1,639
59630101Bottled water delivery4,887
59630102Coffee, soda, beer, etc: house-to-house sales122
59630103Milk delivery63
596302Food services, direct sales5,017
59630200Food services, direct sales3,349
59630201Bakery goods, house-to-house109
59630202Dairy products, house-to-house24
59630203Food service, coffee-cart105
59630204Food service, mobile, except coffee-cart680
59630205Ice cream wagon83
59630206Lunch wagon43
59630207Snacks, direct sales624
596303Encyclopedias and publications, direct sales324
59630300Encyclopedias and publications, direct sales31
59630301Book sales, house-to-house52
59630302Encyclopedias, house-to-house8
59630303Magazine subscriptions, house-to-house89
59630304Newspapers, home delivery, not by printers or publishers144
596304Home related products, direct sales1,782
59630400Home related products, direct sales1,438
59630401Appliance sales, house-to-house40
59630402Drapes and curtains, house-to-house13
59630403Furnishings, including furniture, house-to-house104
59630404Houseware sales, house-to-house78
59630405Vacuum cleaner sales, house-to-house109
596399Direct selling establishments, nec13,335
59639902Clothing sales, house-to-house2,070
59639903Cosmetic sales, house-to-house5,800
59639904Direct sales, telemarketing877
59639905Jewelry sales, house-to-house345
59639906Lingerie sales, house-to-house1,427
59639907Party-plan merchandising2,796