Industry: 5963—Direct Selling Establishments
Establishments primarily engaged in the retail sale of merchandise by telephone; by house-to-house canvass; or from trucks or wagons or other temporary locations. Included in this industry are individuals who sell products by these methods and who are not employees of the organization which they represent, and establishments which are retail sales offices from which employees operate to sell merchandise from door-to-door.

Bakery goods, purchased: house-to-house—retailIce cream wagons—retail
Canvassers (door-to-door), headquarters for retail sale of merchandiseLunch wagons, mobile—retail
Dairy products, house-to-house—retailMagazine subscription sales, except mail-order—retail
Direct selling organizations (headquarters of door-to-doorMagazines, house-to-house selling
House delivery of purchased milk—retailMilk delivery and sale of purchased milk, without processing—retail
House-to-house selling of coffee, soda, beer, bottled water, or otherNewspapers, home delivery: except by newspaper printers or publishers
Huckters—retailParty-plan merchandising—retail
Codes Titles Number of US Businesses
5963Direct Selling Establishments31,346
596300Direct selling establishments3,972
59630000Direct selling establishments3,972
596301Beverage services, direct sales6,697
59630100Beverage services, direct sales1,381
59630101Bottled water delivery5,112
59630102Coffee, soda, beer, etc: house-to-house sales139
59630103Milk delivery65
596302Food services, direct sales5,016
59630200Food services, direct sales3,379
59630201Bakery goods, house-to-house117
59630202Dairy products, house-to-house29
59630203Food service, coffee-cart124
59630204Food service, mobile, except coffee-cart613
59630205Ice cream wagon84
59630206Lunch wagon46
59630207Snacks, direct sales624
596303Encyclopedias and publications, direct sales342
59630300Encyclopedias and publications, direct sales31
59630301Book sales, house-to-house50
59630302Encyclopedias, house-to-house7
59630303Magazine subscriptions, house-to-house97
59630304Newspapers, home delivery, not by printers or publishers157
596304Home related products, direct sales1,801
59630400Home related products, direct sales1,404
59630401Appliance sales, house-to-house49
59630402Drapes and curtains, house-to-house14
59630403Furnishings, including furniture, house-to-house121
59630404Houseware sales, house-to-house86
59630405Vacuum cleaner sales, house-to-house127
596399Direct selling establishments, nec13,518
59639901Canvassers20
59639902Clothing sales, house-to-house2,158
59639903Cosmetic sales, house-to-house5,990
59639904Direct sales, telemarketing874
59639905Jewelry sales, house-to-house336
59639906Lingerie sales, house-to-house1,374
59639907Party-plan merchandising2,766