SIC Industry Description

Industry: 5963—Direct Selling Establishments
Establishments primarily engaged in the retail sale of merchandise by telephone; by house-to-house canvass; or from trucks or wagons or other temporary locations. Included in this industry are individuals who sell products by these methods and who are not employees of the organization which they represent, and establishments which are retail sales offices from which employees operate to sell merchandise from door-to-door.

Bakery goods, purchased: house-to-house—retailIce cream wagons—retail
Canvassers (door-to-door), headquarters for retail sale of merchandiseLunch wagons, mobile—retail
Dairy products, house-to-house—retailMagazine subscription sales, except mail-order—retail
Direct selling organizations (headquarters of door-to-doorMagazines, house-to-house selling
House delivery of purchased milk—retailMilk delivery and sale of purchased milk, without processing—retail
House-to-house selling of coffee, soda, beer, bottled water, or otherNewspapers, home delivery: except by newspaper printers or publishers
Huckters—retailParty-plan merchandising—retail
Codes Titles Total Marketable US Businesses
5963Direct Selling Establishments31,716
596300Direct selling establishments3,989
59630000Direct selling establishments3,989
596301Beverage services, direct sales6,814
59630100Beverage services, direct sales1,658
59630101Bottled water delivery4,976
59630102Coffee, soda, beer, etc: house-to-house sales118
59630103Milk delivery62
596302Food services, direct sales5,158
59630200Food services, direct sales3,375
59630201Bakery goods, house-to-house148
59630202Dairy products, house-to-house22
59630203Food service, coffee-cart108
59630204Food service, mobile, except coffee-cart766
59630205Ice cream wagon88
59630206Lunch wagon46
59630207Snacks, direct sales605
596303Encyclopedias and publications, direct sales330
59630300Encyclopedias and publications, direct sales31
59630301Book sales, house-to-house59
59630302Encyclopedias, house-to-house6
59630303Magazine subscriptions, house-to-house92
59630304Newspapers, home delivery, not by printers or publishers142
596304Home related products, direct sales1,860
59630400Home related products, direct sales1,502
59630401Appliance sales, house-to-house46
59630402Drapes and curtains, house-to-house14
59630403Furnishings, including furniture, house-to-house109
59630404Houseware sales, house-to-house78
59630405Vacuum cleaner sales, house-to-house111
596399Direct selling establishments, nec13,565
59639902Clothing sales, house-to-house1,869
59639903Cosmetic sales, house-to-house5,934
59639904Direct sales, telemarketing908
59639905Jewelry sales, house-to-house358
59639906Lingerie sales, house-to-house1,410
59639907Party-plan merchandising3,057