SIC Industry Description

Industry: 5963—Direct Selling Establishments
Establishments primarily engaged in the retail sale of merchandise by telephone; by house-to-house canvass; or from trucks or wagons or other temporary locations. Included in this industry are individuals who sell products by these methods and who are not employees of the organization which they represent, and establishments which are retail sales offices from which employees operate to sell merchandise from door-to-door.

Bakery goods, purchased: house-to-house—retailIce cream wagons—retail
Canvassers (door-to-door), headquarters for retail sale of merchandiseLunch wagons, mobile—retail
Dairy products, house-to-house—retailMagazine subscription sales, except mail-order—retail
Direct selling organizations (headquarters of door-to-doorMagazines, house-to-house selling
House delivery of purchased milk—retailMilk delivery and sale of purchased milk, without processing—retail
House-to-house selling of coffee, soda, beer, bottled water, or otherNewspapers, home delivery: except by newspaper printers or publishers
Huckters—retailParty-plan merchandising—retail
Codes Titles Total Marketable US Businesses
5963Direct Selling Establishments32,213
596300Direct selling establishments4,026
59630000Direct selling establishments4,026
596301Beverage services, direct sales6,989
59630100Beverage services, direct sales1,670
59630101Bottled water delivery5,141
59630102Coffee, soda, beer, etc: house-to-house sales117
59630103Milk delivery61
596302Food services, direct sales5,307
59630200Food services, direct sales3,395
59630201Bakery goods, house-to-house203
59630202Dairy products, house-to-house20
59630203Food service, coffee-cart108
59630204Food service, mobile, except coffee-cart838
59630205Ice cream wagon88
59630206Lunch wagon45
59630207Snacks, direct sales610
596303Encyclopedias and publications, direct sales328
59630300Encyclopedias and publications, direct sales30
59630301Book sales, house-to-house65
59630302Encyclopedias, house-to-house6
59630303Magazine subscriptions, house-to-house87
59630304Newspapers, home delivery, not by printers or publishers140
596304Home related products, direct sales1,946
59630400Home related products, direct sales1,606
59630401Appliance sales, house-to-house53
59630402Drapes and curtains, house-to-house11
59630403Furnishings, including furniture, house-to-house104
59630404Houseware sales, house-to-house80
59630405Vacuum cleaner sales, house-to-house92
596399Direct selling establishments, nec13,617
59639902Clothing sales, house-to-house2,059
59639903Cosmetic sales, house-to-house5,800
59639904Direct sales, telemarketing938
59639905Jewelry sales, house-to-house360
59639906Lingerie sales, house-to-house1,420
59639907Party-plan merchandising3,007