SIC Industry Description

Industry: 5963—Direct Selling Establishments
Establishments primarily engaged in the retail sale of merchandise by telephone; by house-to-house canvass; or from trucks or wagons or other temporary locations. Included in this industry are individuals who sell products by these methods and who are not employees of the organization which they represent, and establishments which are retail sales offices from which employees operate to sell merchandise from door-to-door.

Bakery goods, purchased: house-to-house—retailIce cream wagons—retail
Canvassers (door-to-door), headquarters for retail sale of merchandiseLunch wagons, mobile—retail
Dairy products, house-to-house—retailMagazine subscription sales, except mail-order—retail
Direct selling organizations (headquarters of door-to-doorMagazines, house-to-house selling
House delivery of purchased milk—retailMilk delivery and sale of purchased milk, without processing—retail
House-to-house selling of coffee, soda, beer, bottled water, or otherNewspapers, home delivery: except by newspaper printers or publishers
Huckters—retailParty-plan merchandising—retail
Codes TitlesTotal Marketable US Businesses
5963Direct Selling Establishments32,365
596300Direct selling establishments4,167
59630000Direct selling establishments4,167
596301Beverage services, direct sales6,405
59630100Beverage services, direct sales1,353
59630101Bottled water delivery4,885
59630102Coffee, soda, beer, etc: house-to-house sales116
59630103Milk delivery51
596302Food services, direct sales6,276
59630200Food services, direct sales3,123
59630201Bakery goods, house-to-house636
59630202Dairy products, house-to-house18
59630203Food service, coffee-cart143
59630204Food service, mobile, except coffee-cart1,583
59630205Ice cream wagon97
59630206Lunch wagon42
59630207Snacks, direct sales634
596303Encyclopedias and publications, direct sales309
59630300Encyclopedias and publications, direct sales24
59630301Book sales, house-to-house75
59630302Encyclopedias, house-to-house6
59630303Magazine subscriptions, house-to-house75
59630304Newspapers, home delivery, not by printers or publishers129
596304Home related products, direct sales2,549
59630400Home related products, direct sales2,203
59630401Appliance sales, house-to-house85
59630402Drapes and curtains, house-to-house14
59630403Furnishings, including furniture, house-to-house99
59630404Houseware sales, house-to-house82
59630405Vacuum cleaner sales, house-to-house66
596399Direct selling establishments, nec12,659
59639901Canvassers28
59639902Clothing sales, house-to-house2,714
59639903Cosmetic sales, house-to-house4,412
59639904Direct sales, telemarketing1,064
59639905Jewelry sales, house-to-house332
59639906Lingerie sales, house-to-house1,299
59639907Party-plan merchandising2,810