Industry: 5963—Direct Selling Establishments
Establishments primarily engaged in the retail sale of merchandise by telephone; by house-to-house canvass; or from trucks or wagons or other temporary locations. Included in this industry are individuals who sell products by these methods and who are not employees of the organization which they represent, and establishments which are retail sales offices from which employees operate to sell merchandise from door-to-door.

Bakery goods, purchased: house-to-house—retailIce cream wagons—retail
Canvassers (door-to-door), headquarters for retail sale of merchandiseLunch wagons, mobile—retail
Dairy products, house-to-house—retailMagazine subscription sales, except mail-order—retail
Direct selling organizations (headquarters of door-to-doorMagazines, house-to-house selling
House delivery of purchased milk—retailMilk delivery and sale of purchased milk, without processing—retail
House-to-house selling of coffee, soda, beer, bottled water, or otherNewspapers, home delivery: except by newspaper printers or publishers
Huckters—retailParty-plan merchandising—retail
Codes Titles Number of US Businesses
5963Direct Selling Establishments29,436
596300Direct selling establishments3,925
59630000Direct selling establishments3,925
596301Beverage services, direct sales6,671
59630100Beverage services, direct sales1,268
59630101Bottled water delivery5,199
59630102Coffee, soda, beer, etc: house-to-house sales137
59630103Milk delivery67
596302Food services, direct sales5,000
59630200Food services, direct sales3,329
59630201Bakery goods, house-to-house115
59630202Dairy products, house-to-house29
59630203Food service, coffee-cart122
59630204Food service, mobile, except coffee-cart578
59630205Ice cream wagon88
59630206Lunch wagon46
59630207Snacks, direct sales693
596303Encyclopedias and publications, direct sales355
59630300Encyclopedias and publications, direct sales36
59630301Book sales, house-to-house51
59630302Encyclopedias, house-to-house8
59630303Magazine subscriptions, house-to-house96
59630304Newspapers, home delivery, not by printers or publishers164
596304Home related products, direct sales1,767
59630400Home related products, direct sales1,360
59630401Appliance sales, house-to-house52
59630402Drapes and curtains, house-to-house15
59630403Furnishings, including furniture, house-to-house124
59630404Houseware sales, house-to-house88
59630405Vacuum cleaner sales, house-to-house128
596399Direct selling establishments, nec11,718
59639902Clothing sales, house-to-house265
59639903Cosmetic sales, house-to-house6,057
59639904Direct sales, telemarketing868
59639905Jewelry sales, house-to-house349
59639906Lingerie sales, house-to-house1,372
59639907Party-plan merchandising2,788