SIC Industry Description

Industry: 5963—Direct Selling Establishments
Establishments primarily engaged in the retail sale of merchandise by telephone; by house-to-house canvass; or from trucks or wagons or other temporary locations. Included in this industry are individuals who sell products by these methods and who are not employees of the organization which they represent, and establishments which are retail sales offices from which employees operate to sell merchandise from door-to-door.

Bakery goods, purchased: house-to-house—retailIce cream wagons—retail
Canvassers (door-to-door), headquarters for retail sale of merchandiseLunch wagons, mobile—retail
Dairy products, house-to-house—retailMagazine subscription sales, except mail-order—retail
Direct selling organizations (headquarters of door-to-doorMagazines, house-to-house selling
House delivery of purchased milk—retailMilk delivery and sale of purchased milk, without processing—retail
House-to-house selling of coffee, soda, beer, bottled water, or otherNewspapers, home delivery: except by newspaper printers or publishers
Huckters—retailParty-plan merchandising—retail
Codes TitlesTotal Marketable US Businesses
5963Direct Selling Establishments33,622
596300Direct selling establishments4,199
59630000Direct selling establishments4,199
596301Beverage services, direct sales6,580
59630100Beverage services, direct sales1,452
59630101Bottled water delivery4,958
59630102Coffee, soda, beer, etc: house-to-house sales117
59630103Milk delivery53
596302Food services, direct sales6,548
59630200Food services, direct sales3,277
59630201Bakery goods, house-to-house662
59630202Dairy products, house-to-house18
59630203Food service, coffee-cart145
59630204Food service, mobile, except coffee-cart1,649
59630205Ice cream wagon99
59630206Lunch wagon43
59630207Snacks, direct sales655
596303Encyclopedias and publications, direct sales325
59630300Encyclopedias and publications, direct sales26
59630301Book sales, house-to-house78
59630302Encyclopedias, house-to-house6
59630303Magazine subscriptions, house-to-house80
59630304Newspapers, home delivery, not by printers or publishers135
596304Home related products, direct sales2,593
59630400Home related products, direct sales2,247
59630401Appliance sales, house-to-house86
59630402Drapes and curtains, house-to-house14
59630403Furnishings, including furniture, house-to-house99
59630404Houseware sales, house-to-house81
59630405Vacuum cleaner sales, house-to-house66
596399Direct selling establishments, nec13,377
59639902Clothing sales, house-to-house2,859
59639903Cosmetic sales, house-to-house5,105
59639904Direct sales, telemarketing1,084
59639905Jewelry sales, house-to-house336
59639906Lingerie sales, house-to-house1,306
59639907Party-plan merchandising2,659