SIC Industry Description

Industry: 5963—Direct Selling Establishments
Establishments primarily engaged in the retail sale of merchandise by telephone; by house-to-house canvass; or from trucks or wagons or other temporary locations. Included in this industry are individuals who sell products by these methods and who are not employees of the organization which they represent, and establishments which are retail sales offices from which employees operate to sell merchandise from door-to-door.

Bakery goods, purchased: house-to-house—retailIce cream wagons—retail
Canvassers (door-to-door), headquarters for retail sale of merchandiseLunch wagons, mobile—retail
Dairy products, house-to-house—retailMagazine subscription sales, except mail-order—retail
Direct selling organizations (headquarters of door-to-doorMagazines, house-to-house selling
House delivery of purchased milk—retailMilk delivery and sale of purchased milk, without processing—retail
House-to-house selling of coffee, soda, beer, bottled water, or otherNewspapers, home delivery: except by newspaper printers or publishers
Huckters—retailParty-plan merchandising—retail
Codes Titles Total Marketable US Businesses
5963Direct Selling Establishments34,182
596300Direct selling establishments4,144
59630000Direct selling establishments4,144
596301Beverage services, direct sales6,931
59630100Beverage services, direct sales1,745
59630101Bottled water delivery5,014
59630102Coffee, soda, beer, etc: house-to-house sales119
59630103Milk delivery53
596302Food services, direct sales6,557
59630200Food services, direct sales3,721
59630201Bakery goods, house-to-house546
59630202Dairy products, house-to-house17
59630203Food service, coffee-cart120
59630204Food service, mobile, except coffee-cart1,371
59630205Ice cream wagon97
59630206Lunch wagon45
59630207Snacks, direct sales640
596303Encyclopedias and publications, direct sales336
59630300Encyclopedias and publications, direct sales27
59630301Book sales, house-to-house79
59630302Encyclopedias, house-to-house6
59630303Magazine subscriptions, house-to-house86
59630304Newspapers, home delivery, not by printers or publishers138
596304Home related products, direct sales2,536
59630400Home related products, direct sales2,192
59630401Appliance sales, house-to-house79
59630402Drapes and curtains, house-to-house11
59630403Furnishings, including furniture, house-to-house102
59630404Houseware sales, house-to-house76
59630405Vacuum cleaner sales, house-to-house76
596399Direct selling establishments, nec13,678
59639902Clothing sales, house-to-house2,778
59639903Cosmetic sales, house-to-house5,390
59639904Direct sales, telemarketing1,055
59639905Jewelry sales, house-to-house346
59639906Lingerie sales, house-to-house1,346
59639907Party-plan merchandising2,732