SIC Industry Description

Industry: 5963—Direct Selling Establishments
Establishments primarily engaged in the retail sale of merchandise by telephone; by house-to-house canvass; or from trucks or wagons or other temporary locations. Included in this industry are individuals who sell products by these methods and who are not employees of the organization which they represent, and establishments which are retail sales offices from which employees operate to sell merchandise from door-to-door.

Bakery goods, purchased: house-to-house—retailIce cream wagons—retail
Canvassers (door-to-door), headquarters for retail sale of merchandiseLunch wagons, mobile—retail
Dairy products, house-to-house—retailMagazine subscription sales, except mail-order—retail
Direct selling organizations (headquarters of door-to-doorMagazines, house-to-house selling
House delivery of purchased milk—retailMilk delivery and sale of purchased milk, without processing—retail
House-to-house selling of coffee, soda, beer, bottled water, or otherNewspapers, home delivery: except by newspaper printers or publishers
Huckters—retailParty-plan merchandising—retail
Codes TitlesTotal Marketable US Businesses
5963Direct Selling Establishments35,560
596300Direct selling establishments4,374
59630000Direct selling establishments4,374
596301Beverage services, direct sales7,103
59630100Beverage services, direct sales1,824
59630101Bottled water delivery5,106
59630102Coffee, soda, beer, etc: house-to-house sales120
59630103Milk delivery53
596302Food services, direct sales7,259
59630200Food services, direct sales3,942
59630201Bakery goods, house-to-house670
59630202Dairy products, house-to-house17
59630203Food service, coffee-cart140
59630204Food service, mobile, except coffee-cart1,671
59630205Ice cream wagon101
59630206Lunch wagon47
59630207Snacks, direct sales671
596303Encyclopedias and publications, direct sales345
59630300Encyclopedias and publications, direct sales27
59630301Book sales, house-to-house83
59630302Encyclopedias, house-to-house6
59630303Magazine subscriptions, house-to-house85
59630304Newspapers, home delivery, not by printers or publishers144
596304Home related products, direct sales2,727
59630400Home related products, direct sales2,362
59630401Appliance sales, house-to-house88
59630402Drapes and curtains, house-to-house13
59630403Furnishings, including furniture, house-to-house103
59630404Houseware sales, house-to-house86
59630405Vacuum cleaner sales, house-to-house75
596399Direct selling establishments, nec13,752
59639902Clothing sales, house-to-house3,055
59639903Cosmetic sales, house-to-house5,180
59639904Direct sales, telemarketing1,133
59639905Jewelry sales, house-to-house343
59639906Lingerie sales, house-to-house1,312
59639907Party-plan merchandising2,698