Industry: 5963—Direct Selling Establishments
Establishments primarily engaged in the retail sale of merchandise by telephone; by house-to-house canvass; or from trucks or wagons or other temporary locations. Included in this industry are individuals who sell products by these methods and who are not employees of the organization which they represent, and establishments which are retail sales offices from which employees operate to sell merchandise from door-to-door.

Bakery goods, purchased: house-to-house—retailIce cream wagons—retail
Canvassers (door-to-door), headquarters for retail sale of merchandiseLunch wagons, mobile—retail
Dairy products, house-to-house—retailMagazine subscription sales, except mail-order—retail
Direct selling organizations (headquarters of door-to-doorMagazines, house-to-house selling
House delivery of purchased milk—retailMilk delivery and sale of purchased milk, without processing—retail
House-to-house selling of coffee, soda, beer, bottled water, or otherNewspapers, home delivery: except by newspaper printers or publishers
Huckters—retailParty-plan merchandising—retail
Codes Titles Number of US Businesses
5963Direct Selling Establishments29,704
596300Direct selling establishments4,254
59630000Direct selling establishments4,254
596301Beverage services, direct sales6,345
59630100Beverage services, direct sales856
59630101Bottled water delivery5,274
59630102Coffee, soda, beer, etc: house-to-house sales152
59630103Milk delivery63
596302Food services, direct sales4,786
59630200Food services, direct sales3,122
59630201Bakery goods, house-to-house113
59630202Dairy products, house-to-house30
59630203Food service, coffee-cart126
59630204Food service, mobile, except coffee-cart570
59630205Ice cream wagon87
59630206Lunch wagon47
59630207Snacks, direct sales691
596303Encyclopedias and publications, direct sales352
59630300Encyclopedias and publications, direct sales34
59630301Book sales, house-to-house52
59630302Encyclopedias, house-to-house6
59630303Magazine subscriptions, house-to-house95
59630304Newspapers, home delivery, not by printers or publishers165
596304Home related products, direct sales1,804
59630400Home related products, direct sales1,389
59630401Appliance sales, house-to-house52
59630402Drapes and curtains, house-to-house14
59630403Furnishings, including furniture, house-to-house123
59630404Houseware sales, house-to-house96
59630405Vacuum cleaner sales, house-to-house130
596399Direct selling establishments, nec12,163
59639902Clothing sales, house-to-house259
59639903Cosmetic sales, house-to-house6,300
59639904Direct sales, telemarketing881
59639905Jewelry sales, house-to-house359
59639906Lingerie sales, house-to-house1,590
59639907Party-plan merchandising2,755