SIC Industry Description

Industry: 5963—Direct Selling Establishments
Establishments primarily engaged in the retail sale of merchandise by telephone; by house-to-house canvass; or from trucks or wagons or other temporary locations. Included in this industry are individuals who sell products by these methods and who are not employees of the organization which they represent, and establishments which are retail sales offices from which employees operate to sell merchandise from door-to-door.

Bakery goods, purchased: house-to-house—retailIce cream wagons—retail
Canvassers (door-to-door), headquarters for retail sale of merchandiseLunch wagons, mobile—retail
Dairy products, house-to-house—retailMagazine subscription sales, except mail-order—retail
Direct selling organizations (headquarters of door-to-doorMagazines, house-to-house selling
House delivery of purchased milk—retailMilk delivery and sale of purchased milk, without processing—retail
House-to-house selling of coffee, soda, beer, bottled water, or otherNewspapers, home delivery: except by newspaper printers or publishers
Huckters—retailParty-plan merchandising—retail
Codes Titles Total Marketable US Businesses
5963Direct Selling Establishments32,975
596300Direct selling establishments4,039
59630000Direct selling establishments4,039
596301Beverage services, direct sales7,019
59630100Beverage services, direct sales1,688
59630101Bottled water delivery5,140
59630102Coffee, soda, beer, etc: house-to-house sales124
59630103Milk delivery67
596302Food services, direct sales5,231
59630200Food services, direct sales3,464
59630201Bakery goods, house-to-house131
59630202Dairy products, house-to-house25
59630203Food service, coffee-cart111
59630204Food service, mobile, except coffee-cart721
59630205Ice cream wagon91
59630206Lunch wagon48
59630207Snacks, direct sales640
596303Encyclopedias and publications, direct sales342
59630300Encyclopedias and publications, direct sales33
59630301Book sales, house-to-house58
59630302Encyclopedias, house-to-house8
59630303Magazine subscriptions, house-to-house90
59630304Newspapers, home delivery, not by printers or publishers153
596304Home related products, direct sales1,847
59630400Home related products, direct sales1,484
59630401Appliance sales, house-to-house42
59630402Drapes and curtains, house-to-house13
59630403Furnishings, including furniture, house-to-house111
59630404Houseware sales, house-to-house81
59630405Vacuum cleaner sales, house-to-house116
596399Direct selling establishments, nec14,497
59639902Clothing sales, house-to-house2,088
59639903Cosmetic sales, house-to-house6,421
59639904Direct sales, telemarketing934
59639905Jewelry sales, house-to-house371
59639906Lingerie sales, house-to-house1,481
59639907Party-plan merchandising3,178