SIC Industry Description

Industry: 5963—Direct Selling Establishments
Establishments primarily engaged in the retail sale of merchandise by telephone; by house-to-house canvass; or from trucks or wagons or other temporary locations. Included in this industry are individuals who sell products by these methods and who are not employees of the organization which they represent, and establishments which are retail sales offices from which employees operate to sell merchandise from door-to-door.

Bakery goods, purchased: house-to-house—retailIce cream wagons—retail
Canvassers (door-to-door), headquarters for retail sale of merchandiseLunch wagons, mobile—retail
Dairy products, house-to-house—retailMagazine subscription sales, except mail-order—retail
Direct selling organizations (headquarters of door-to-doorMagazines, house-to-house selling
House delivery of purchased milk—retailMilk delivery and sale of purchased milk, without processing—retail
House-to-house selling of coffee, soda, beer, bottled water, or otherNewspapers, home delivery: except by newspaper printers or publishers
Huckters—retailParty-plan merchandising—retail
Codes Titles Total Marketable US Businesses
5963Direct Selling Establishments32,630
596300Direct selling establishments4,040
59630000Direct selling establishments4,040
596301Beverage services, direct sales6,994
59630100Beverage services, direct sales1,681
59630101Bottled water delivery5,135
59630102Coffee, soda, beer, etc: house-to-house sales117
59630103Milk delivery61
596302Food services, direct sales5,515
59630200Food services, direct sales3,429
59630201Bakery goods, house-to-house268
59630202Dairy products, house-to-house18
59630203Food service, coffee-cart104
59630204Food service, mobile, except coffee-cart935
59630205Ice cream wagon90
59630206Lunch wagon44
59630207Snacks, direct sales627
596303Encyclopedias and publications, direct sales332
59630300Encyclopedias and publications, direct sales29
59630301Book sales, house-to-house70
59630302Encyclopedias, house-to-house6
59630303Magazine subscriptions, house-to-house87
59630304Newspapers, home delivery, not by printers or publishers140
596304Home related products, direct sales2,049
59630400Home related products, direct sales1,733
59630401Appliance sales, house-to-house55
59630402Drapes and curtains, house-to-house11
59630403Furnishings, including furniture, house-to-house100
59630404Houseware sales, house-to-house64
59630405Vacuum cleaner sales, house-to-house86
596399Direct selling establishments, nec13,700
59639902Clothing sales, house-to-house2,276
59639903Cosmetic sales, house-to-house5,699
59639904Direct sales, telemarketing958
59639905Jewelry sales, house-to-house366
59639906Lingerie sales, house-to-house1,420
59639907Party-plan merchandising2,947