Industry: 5963—Direct Selling Establishments
Establishments primarily engaged in the retail sale of merchandise by telephone; by house-to-house canvass; or from trucks or wagons or other temporary locations. Included in this industry are individuals who sell products by these methods and who are not employees of the organization which they represent, and establishments which are retail sales offices from which employees operate to sell merchandise from door-to-door.

Bakery goods, purchased: house-to-house—retailIce cream wagons—retail
Canvassers (door-to-door), headquarters for retail sale of merchandiseLunch wagons, mobile—retail
Dairy products, house-to-house—retailMagazine subscription sales, except mail-order—retail
Direct selling organizations (headquarters of door-to-doorMagazines, house-to-house selling
House delivery of purchased milk—retailMilk delivery and sale of purchased milk, without processing—retail
House-to-house selling of coffee, soda, beer, bottled water, or otherNewspapers, home delivery: except by newspaper printers or publishers
Huckters—retailParty-plan merchandising—retail
Codes Titles Number of US Businesses
5963Direct Selling Establishments28,806
596300Direct selling establishments4,298
59630000Direct selling establishments4,298
596301Beverage services, direct sales5,898
59630100Beverage services, direct sales261
59630101Bottled water delivery5,426
59630102Coffee, soda, beer, etc: house-to-house sales150
59630103Milk delivery61
596302Food services, direct sales3,843
59630200Food services, direct sales2,208
59630201Bakery goods, house-to-house111
59630202Dairy products, house-to-house31
59630203Food service, coffee-cart129
59630204Food service, mobile, except coffee-cart514
59630205Ice cream wagon88
59630206Lunch wagon50
59630207Snacks, direct sales712
596303Encyclopedias and publications, direct sales367
59630300Encyclopedias and publications, direct sales35
59630301Book sales, house-to-house56
59630302Encyclopedias, house-to-house8
59630303Magazine subscriptions, house-to-house99
59630304Newspapers, home delivery, not by printers or publishers169
596304Home related products, direct sales1,811
59630400Home related products, direct sales1,360
59630401Appliance sales, house-to-house57
59630402Drapes and curtains, house-to-house17
59630403Furnishings, including furniture, house-to-house129
59630404Houseware sales, house-to-house107
59630405Vacuum cleaner sales, house-to-house141
596399Direct selling establishments, nec12,589
59639902Clothing sales, house-to-house270
59639903Cosmetic sales, house-to-house6,601
59639904Direct sales, telemarketing913
59639905Jewelry sales, house-to-house387
59639906Lingerie sales, house-to-house1,629
59639907Party-plan merchandising2,770