SIC Industry Description

Industry: 5963—Direct Selling Establishments
Establishments primarily engaged in the retail sale of merchandise by telephone; by house-to-house canvass; or from trucks or wagons or other temporary locations. Included in this industry are individuals who sell products by these methods and who are not employees of the organization which they represent, and establishments which are retail sales offices from which employees operate to sell merchandise from door-to-door.

Bakery goods, purchased: house-to-house—retailIce cream wagons—retail
Canvassers (door-to-door), headquarters for retail sale of merchandiseLunch wagons, mobile—retail
Dairy products, house-to-house—retailMagazine subscription sales, except mail-order—retail
Direct selling organizations (headquarters of door-to-doorMagazines, house-to-house selling
House delivery of purchased milk—retailMilk delivery and sale of purchased milk, without processing—retail
House-to-house selling of coffee, soda, beer, bottled water, or otherNewspapers, home delivery: except by newspaper printers or publishers
Huckters—retailParty-plan merchandising—retail
Codes TitlesTotal Marketable US Businesses
5963Direct Selling Establishments35,265
596300Direct selling establishments4,288
59630000Direct selling establishments4,288
596301Beverage services, direct sales7,053
59630100Beverage services, direct sales1,822
59630101Bottled water delivery5,059
59630102Coffee, soda, beer, etc: house-to-house sales121
59630103Milk delivery51
596302Food services, direct sales7,071
59630200Food services, direct sales3,863
59630201Bakery goods, house-to-house648
59630202Dairy products, house-to-house17
59630203Food service, coffee-cart130
59630204Food service, mobile, except coffee-cart1,610
59630205Ice cream wagon100
59630206Lunch wagon46
59630207Snacks, direct sales657
596303Encyclopedias and publications, direct sales346
59630300Encyclopedias and publications, direct sales27
59630301Book sales, house-to-house83
59630302Encyclopedias, house-to-house6
59630303Magazine subscriptions, house-to-house87
59630304Newspapers, home delivery, not by printers or publishers143
596304Home related products, direct sales2,692
59630400Home related products, direct sales2,334
59630401Appliance sales, house-to-house85
59630402Drapes and curtains, house-to-house13
59630403Furnishings, including furniture, house-to-house102
59630404Houseware sales, house-to-house83
59630405Vacuum cleaner sales, house-to-house75
596399Direct selling establishments, nec13,815
59639902Clothing sales, house-to-house3,067
59639903Cosmetic sales, house-to-house5,201
59639904Direct sales, telemarketing1,109
59639905Jewelry sales, house-to-house346
59639906Lingerie sales, house-to-house1,345
59639907Party-plan merchandising2,715