SIC Industry Description

Industry: 5963—Direct Selling Establishments
Establishments primarily engaged in the retail sale of merchandise by telephone; by house-to-house canvass; or from trucks or wagons or other temporary locations. Included in this industry are individuals who sell products by these methods and who are not employees of the organization which they represent, and establishments which are retail sales offices from which employees operate to sell merchandise from door-to-door.

Bakery goods, purchased: house-to-house—retailIce cream wagons—retail
Canvassers (door-to-door), headquarters for retail sale of merchandiseLunch wagons, mobile—retail
Dairy products, house-to-house—retailMagazine subscription sales, except mail-order—retail
Direct selling organizations (headquarters of door-to-doorMagazines, house-to-house selling
House delivery of purchased milk—retailMilk delivery and sale of purchased milk, without processing—retail
House-to-house selling of coffee, soda, beer, bottled water, or otherNewspapers, home delivery: except by newspaper printers or publishers
Huckters—retailParty-plan merchandising—retail
Codes TitlesTotal Marketable US Businesses
5963Direct Selling Establishments27,229
596300Direct selling establishments4,691
59630000Direct selling establishments4,691
596301Beverage services, direct sales5,892
59630100Beverage services, direct sales1,083
59630101Bottled water delivery4,675
59630102Coffee, soda, beer, etc: house-to-house sales87
59630103Milk delivery47
596302Food services, direct sales5,870
59630200Food services, direct sales2,900
59630201Bakery goods, house-to-house540
59630202Dairy products, house-to-house18
59630203Food service, coffee-cart150
59630204Food service, mobile, except coffee-cart1,544
59630205Ice cream wagon94
59630206Lunch wagon40
59630207Snacks, direct sales584
596303Encyclopedias and publications, direct sales295
59630300Encyclopedias and publications, direct sales22
59630301Book sales, house-to-house68
59630302Encyclopedias, house-to-house6
59630303Magazine subscriptions, house-to-house75
59630304Newspapers, home delivery, not by printers or publishers124
596304Home related products, direct sales2,003
59630400Home related products, direct sales1,680
59630401Appliance sales, house-to-house75
59630402Drapes and curtains, house-to-house12
59630403Furnishings, including furniture, house-to-house101
59630404Houseware sales, house-to-house74
59630405Vacuum cleaner sales, house-to-house61
596399Direct selling establishments, nec8,478
59639901Canvassers23
59639902Clothing sales, house-to-house1,771
59639903Cosmetic sales, house-to-house3,101
59639904Direct sales, telemarketing953
59639905Jewelry sales, house-to-house210
59639906Lingerie sales, house-to-house594
59639907Party-plan merchandising1,826