NAICS Code Description



541910 - Marketing Research and Public Opinion Polling

Top Businesses by Annual Sales for 541910 – Click for Complete Profiles:

Gartner IncAdvisory Board Company
National Tech Engrg Sltons SndSouthwest Research Institute
Refinitiv US LLCHighline Aftrmrket Acqstion LL
Acn Holdings IncIpsos America Inc
Research Triangle InstituteIqvia Inc

This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.

Illustrative Examples:

Broadcast media rating services
Political opinion polling services
Marketing analysis or research services
Statistical sampling services
Opinion research services


Cross-References. Establishments primarily engaged in--

  • Providing research and analysis in economics, sociology, and related fields--are classified in Industry 541720, Research and Development in the Social Sciences and Humanities; and
  • Providing advice and counsel on marketing strategies--are classified in U.S. Industry 541613, Marketing Consulting Services.
2007
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2012
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2017
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2022
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Index Entries for 541910
541910541910541910541910Broadcast media rating services
541910Internet media audience research services
541910Internet traffic monitoring research services
541910541910541910541910Marketing analysis services
541910541910541910541910Marketing research services
541910541910541910541910Opinion research services
541910541910541910541910Political opinion polling services
541910541910541910541910Public opinion polling services
541910541910541910541910Public opinion research services
541910541910541910541910Sampling services, statistical