NAICS Code Description


459420 - Gift, Novelty, and Souvenir Retailers

Top Businesses by Annual Sales for 459420 – Click for Complete Profiles:

Party City Holdco IncEnesco LLC
Paradies Shops LLCSsa Group LLC
Schurman Fine PapersStarcrest Products Cal Inc
Hallmark Retail LLCCarlton Cards Retail Inc
St Marys Medical Ctr Gift Sp

This industry comprises establishments primarily engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios.

Illustrative Examples:

Greeting card retailers
Seasonal and holiday decoration retailers
Novelty retailers
Souvenir retailers
Gift retailers
Fruit basket or fruit bouquet retailers


Cross-References. Establishments primarily engaged in--

  • Retailing stationery--are classified in Industry 459410, Office Supplies and Stationery Retailers;
  • Retailing used gifts, novelties, and souvenirs (including used rare collectors' items)--are classified in Industry 459510, Used Merchandise Retailers; and
  • Retailing new collectors' items, such as coins, stamps, autographs, and cards--are classified in U.S. Industry 459999, All Other Miscellaneous Retailers.
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Index Entries for 459420
453220453220453220459420Balloon shops
453220453220453220459420Card shops, greeting
453220453220453220459420Christmas stores
453220453220453220459420Collectible gift shops (e.g., crystal, pewter, porcelain)
453220453220453220459420Craft (except craft supply) stores
453220453220453220459420Curio shops
453220453220453220459420Fruit basket or fruit bouquet stores
453220453220453220459420Gift shops
453220453220453220459420Gift stands, permanent location
453220453220453220459420Greeting card shops
453220453220453220459420Novelty shops
453220453220453220459420Party goods (e.g., paper supplies, decorations, novelties) stores
453220453220453220459420Seasonal and holiday decoration stores
453220453220453220459420Souvenir shops