B2B Sales - NAICS Association

Cold Emailing CEOs: The Survival Guide in 7 Key Points

June 26, 2017May 17, 2017

A book titled "Cold Emailing CEOs: The Survival Guide" with a cartoon character holding a guidebook.

Cold Emailing CEOs: The Survival Guide in Seven Key Points A well-written E-mail to the right person can lead to fantastic opportunities. This is why the right people get a lot of E-mails. Everyone wants a slice of their success, their time and their money, and getting seen above the shouting crowd of beggars …

7 Steps For Building Trust with B2B Prospects – A Checklist

January 26, 2019March 10, 2017

Orange puzzle piece with the word "Trust" printed on it, surrounded by interlocking white puzzle pieces.

Seven Steps For Building Trust with Prospects: A Checklist A prospect who trusts you becomes a client who trusts you. They will work with you through challenges and will not hesitate to be a referral source in the future. Trust is not just the main ingredient in the sale, but it’s also the main ingredient …