Direct Mail Magic – Works Every Time

Direct Mail Marketing, despite the growing popularity of online marketing,  is still a major cornerstone in any marketing plan. A ton of effort goes into properly researching your target market, adding valuable data points to those lists, and finally  segmenting your lists for strategic targeted marketing. But once you’ve done all of that, how do [Continue Reading]

Data Analysts Desperately Wanted: An Economy in Flux

Who says there aren’t any jobs in this market? Well, pretty much everyone who isn’t a data analyst. In our post, The “Big Data” Revolution, we brought up the fact that 58% of big data projects by companies last year have remained incomplete. One of the most glaring reasons for this: no one knows what [Continue Reading]

Big Data in Narrow Silos. Is Data Integrity at Risk?

How wonderful it is, in our technologically advanced society, that we can now integrate data across various platforms and applications! That is- until we have to reconcile conflicting information. Is the latest entry the most accurate? Has the same customer been entered into the system twice with slight name variations? According to AmericanBanker.Com, banks plan [Continue Reading]