541910 Marketing Research and Public Opinion Polling

This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.

Illustrative Examples:

Broadcast media rating services
Political opinion polling services
Marketing analysis or research services
Statistical sampling services
Opinion research services


Cross-References. Establishments primarily engaged in--
  • Providing research and analysis in economics, sociology, and related fields--are classified in Industry 541720, Research and Development in the Social Sciences and Humanities; and
  • Providing advice and counsel on marketing strategies--are classified in U.S. Industry 541613, Marketing Consulting Services.
2007
NAICS
  2012
NAICS
  2017
NAICS
  Corresponding Index
Entries
541910 541910 541910  Broadcast media rating services
541910 541910 541910  Marketing analysis services
541910 541910 541910  Marketing research services
541910 541910 541910  Opinion research services
541910 541910 541910  Political opinion polling services
541910 541910 541910  Public opinion polling services
541910 541910 541910  Public opinion research services
541910 541910 541910  Sampling services, statistical