541910 Marketing Research and Public Opinion Polling
This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.
Cross-References. Establishments primarily engaged in--
- Providing research and analysis in economics, sociology, and related fields--are
classified in Industry 541720, Research and Development in the Social Sciences and Humanities;
and
- Providing advice and counsel on marketing strategies--are classified in U.S. Industry 541613, Marketing Consulting Services.